Jak dostat produkt do světa: obchod jako součást vývoje
Entrepreneurs in creative industries often face the challenge of connecting their ideas, designs, and technology with the market. It is not enough to have a great product—from the earliest stages of development, it is important to think about how and to whom you will sell it.
At KUMST, we will open the topic of active product marketing. Lukáš Maňásek from IDEA StatiCa, who has more than 15 years of experience in marketing and has helped Czech software grow into a global company, will present the basic principles and show why market testing and thinking through a marketing strategy are key from the very beginning. His presentation will be followed by a joint discussion with Ondřej Venclík, co-founder of Plastic Guys, a company that started at KUMST and is now one of the innovators in plastic recycling with global ambitions. Both guests will share their practical experience in the debate, and there will also be time for your questions.
Guests:
Lukáš Maňásek – Business Development Manager at IDEA StatiCa, an internationally successful software for structural calculations of building structures.
Ondřej Venclík – co-founder of Plastic Guys, a company that manufactures new products from recycled plastic and combines design with sustainability.
Moderator: Barbora Netopilová, KUMST consultant who looks after startup and scaleup clients and helps them grow.
Who is this event suitable for?
For start-ups and scale-ups in the creative industries who want to bring their products to market beyond the Czech Republic. If you are interested in how to move from your first prototypes to a real business and build a sustainable business model, this event is for you.