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E-learning for aspiring entrepreneurs

(Don’t) Want to Start a Business: The Basics of Design Entrepreneurship

Just starting out? Or want to strengthen the foundations of your business?
Check out our free e-learning course — it’ll guide you through everything from pricing and market research to finding customers and building your brand.

KUMST
E-learning

1) Why, How, What?

Is entrepreneurship really for you? What drives you to start a business? Why does its purpose matter?
In this module, you’ll define your personal and business values, uncover your vision, and find direction for your entrepreneurial journey.

What you’ll learn:

  • Whether entrepreneurship is truly for you

  • Which values matter most to you

  • How to find your business “niche”

2) Pricing and Market Understanding

In this module, you’ll explore your potential market, calculate your living and business costs and income, and learn how to set the right price for your product or service.

What you’ll learn:

  • How to calculate personal and business expenses

  • How to price your product or service

  • How to understand your market and competitors

  • How to choose the right business model

3) Who Is My Customer?

Do you have customers? And can we actually see them?
In this module, together with Tamara, you’ll define your target groups and customer personas — and learn where to find your first real customers.

What you’ll learn:

  • Who your customers are

  • How to use customer personas

  • Where to find your first customers

4) How to Build a Brand
Want to create a successful brand? Branding expert Mária will show you the key pillars of building your personal and professional brand. You’ll explore brand archetypes, identify your unique advantage, and define the ingredients of your own “special sauce.”

What you’ll learn:

  • What branding is and how it can help you

  • How to choose your brand archetype

  • How to define your unique value

5) Legal Forms of Business in the Czech Republic

Let’s explore which legal form best fits your business. You’ll go through an overview of the options, learn their pros and cons, and choose the right setup for your project — guided by lawyer Veronika Šemberová.

What you’ll learn:

  • The differences between sole proprietorship (OSVČ) and a limited company (s.r.o.)

  • What to watch out for when starting a business

  • How to choose the right legal form for your project

6) Lean Canvas and Pitch

How do you clarify your business idea and present it convincingly?
In this module, David will guide you through the Lean Canvas, a practical tool for structuring your business ideas, and show you how to pitch effectively in the creative industry.

What you’ll learn:

  • How to define the key elements of your business using the Lean Canvas

  • How to craft a clear and persuasive pitch for investors or clients

  • Tips for delivering a sharp and engaging presentation

DONE already? CHECK OUT WHAT'S NEXT!

Bonus videos

Chceš pokračovat? Podívej se na záznamy z přednášek a lekcí, které jsme pořádali v KUMSTu. Zjistíš třeba jak se dostat do design stores, kde vzít peníze na vývoj produktu, nebo jakým právním f*uck upům se raději vyhnout.

Chci koukat dál! 

 

Other services

Potřebuješ se rozvíjet dál? Přijď na naše akce, bookni si konzultaci nebo se rovnou přihlaš do našeho start-up programu Booster.


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