E-learning | KUMST

E-learning for aspiring entrepreneurs

(Don’t) Want to Start a Business: The Basics of Design Entrepreneurship

Just starting out? Or want to strengthen the foundations of your business?
Check out our free e-learning course — it’ll guide you through everything from pricing and market research to finding customers and building your brand.

KUMST

E-learning

1) Why, How, What?

Is entrepreneurship really for you? What drives you to start a business? Why does its purpose matter?
In this module, you’ll define your personal and business values, uncover your vision, and find direction for your entrepreneurial journey.

What you’ll learn:

Whether entrepreneurship is truly for you
Which values matter most to you
How to find your business “niche”

2) Pricing and Market Understanding

In this module, you’ll explore your potential market, calculate your living and business costs and income, and learn how to set the right price for your product or service.

What you’ll learn:

How to calculate personal and business expenses
How to price your product or service
How to understand your market and competitors
How to choose the right business model

3) Who Is My Customer?

Do you have customers? And can we actually see them?
In this module, together with Tamara, you’ll define your target groups and customer personas — and learn where to find your first real customers.

What you’ll learn:

Who your customers are
How to use customer personas
Where to find your first customers

4) How to Build a Brand
Want to create a successful brand? Branding expert Mária will show you the key pillars of building your personal and professional brand. You’ll explore brand archetypes, identify your unique advantage, and define the ingredients of your own “special sauce.”

What you’ll learn:

What branding is and how it can help you
How to choose your brand archetype
How to define your unique value

5) Legal Forms of Business in the Czech Republic

Let’s explore which legal form best fits your business. You’ll go through an overview of the options, learn their pros and cons, and choose the right setup for your project — guided by lawyer Veronika Šemberová.

What you’ll learn:

The differences between sole proprietorship (OSVČ) and a limited company (s.r.o.)
What to watch out for when starting a business
How to choose the right legal form for your project

6) Lean Canvas and Pitch

How do you clarify your business idea and present it convincingly?
In this module, David will guide you through the Lean Canvas, a practical tool for structuring your business ideas, and show you how to pitch effectively in the creative industry.

What you’ll learn:

How to define the key elements of your business using the Lean Canvas
How to craft a clear and persuasive pitch for investors or clients
Tips for delivering a sharp and engaging presentation

DONE already? CHECK OUT WHAT'S NEXT!

Bonus videos

Want to keep going? Take a look at the recordings of the lectures and sessions we hosted at KUMST. You’ll learn things like how to get your products into design stores, where to find funding for product development, and which legal f*ck-ups you should definitely avoid.

Keep watching!

Other services

Need to grow further? Come to our events, book a consultation, or sign up directly for our Booster start-up program.

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